See on Scoop.it – Higher Ed Social Media Marketing
An introduction to Twitter’s advertising options and how to launch a campaign that meets your goals.
See on blog.hubspot.com
Social Media Marketing
This is where I will run off at the mouth about all of the questions I have about the lightning speed at which we are moving toward the flat-world of marketing/advertising. This will be a fun ride!
Logic+Emotion: Five Considerations for Social Command Centers
See on Scoop.it – Higher Ed Social Media Marketing
It’s no secret that business has shifted to a real-time environment and social media tools are trying to keep up. As a result, organizations and brands must act in real-time. Originally posted on Edelman Digital
See on darmano.typepad.com
What Facebook’s Enhanced Targeting Could Mean for Higher Education
See on Scoop.it – Higher Ed Social Media Marketing
Creating custom college content on Facebook soon could become little easier.
See on patrickpowers.net
What Facebook’s Enhanced Targeting Could Mean for Higher Education
See on Scoop.it – Higher Ed Marketing
Creating custom college content on Facebook soon could become little easier.
See on patrickpowers.net
Heatmaps Show Only 3%-13% of Users See Facebook Ads on Smartphones [Data]
See on Scoop.it – Higher Ed Social Media Marketing
Review the findings from a heatmap study that reveals whether Facebook users are actually looking at ads on their smartphones, iPads, and desktops.
See on blog.hubspot.com
What do High School Students Expect when Connecting Online with Colleges? New Report
See on Scoop.it – Higher Ed Social Media Marketing
“Half of students said the Web played an extremely important or significant role in their evaluation of a campus, and nearly 90 percent said college Web sites had some role in their evaluation of a campus.
The growing importance of the Web in the evaluation process appears to have increased the potential of a negative Web experience to impact a student’s evaluation of a campus, even for schools at the top of a student’s list. When students have difficulty finding information on the Web site of a campus they are highly interested in attending, 47 percent said that the negative Web experience would diminish their opinion of the school. That number rose to 65 percent for campuses they had some interest in attending, and 70 percent for campuses recommended by someone – with one in five students saying a negative experience would severely harm their opinion in these latter two cases.”
See on www.9to6.com
Facebook, YouTube Top List of Best Recruitment Tools, Study Finds — Campus Technology
See on Scoop.it – Higher Ed Social Media Marketing
Schools are spending less on traditional media for their recruitment initiatives choosing instead to divert—and increase—those dollars to social media efforts, according to a new study from the University of Massachusetts Dartmouth.
See on campustechnology.com
Love looking into the future – The Gartner Hype Cycle(s)
Hype drives much of what we do, buy, follow, and the way we live. It’s all Hype!
I was recently inspired to dive deeper into some of the Gartner research and am now a huge fan of the Gartner Hype Cycles. They continue to present some fantastic data and information on many aspects of the world around us. One of the most difficult spaces to follow, gather and come up with some sense of undertanding is undoubtedly technology.
Here is where they shine, providing some perspective in the often frenzied emerging tech space.
Have a look at this slide share as an example of what they http://www.slideshare.net/msproject/gartner-top-10-2012
No this is not an advertisment for them – just a fan of their research.
Digital Disruption in the University System. What does the future hold? #highered #edu #edtech
For some time I have shared several blog posts, commentary and insights into how the digital revolution is changing nearly every industry.
The print media, the television media, the way we purchase, trade, sell, research, create, produce and manufacture has all been or is continuing to be fundamentally changed by the introduction of digital technology.
Education too has seen some substantial shifts over the past decade – and recently these changes are way beyond the ‘smartboard’ in a classroom.
K-12 districts are looking seriously at the tablet devices and cloud computing for instruction going forward.
Khan, Coursera, Ted, YouTube and others are offering on-line education (essentially) for free.
So what does the future hold for Higher Education? Where will Universities and Colleges fit in?
Universities are here today, and will be here tomorrow. Those in higher ed that do not adapt to the changing landscape will likely sucumb to those that do.
Offering on-line course-work is critical to staying relevant and providing service to a demanding student demographic of all ages.
However, the important and effectivenes of real-world, tangible, in-person, experiential face-to-face time will not go away any time soon.
Though the digital transformation is here in higher ed, and continues at an amazing rate, I love the perspective shared recently in this article in The Atlantic.
There are many bumper sticker lines that come out of this article – one of note: Campuses Count.
Thanks to Learning on Pinterest for the InfoGraphic. See more here.
Or check out more ed infographics at eLearning On Pinterest too!
READ THIS NOW, it may be pulled down soon.
User Generated Content, direct engagement and all things social is a powerful media tool. right?
So Shell Oil decided to offer their ad campaign to you the viewer. Soliciting creative, snappy headlines to images that Shell posted on their site.
The page starts off by saying:
Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.
So what do you think happened?
See for yourself. http://arcticready.com/social/gallery
The link has been very active, so if you can’t get on – I have included a screen shot of some of the popular ad suggestions.
If you want to share your own creativity – have at it here:
John Ayers 