Lead all aspects of the creative process, coordinate with cross functional teams, external vendors and oversee project timelines, budgets and quality including discovery and concept development through iteration, presentation, and implementation. Provide 360º campaign development, customer journey mapping with an ability to build and deploy user-centric solutions that fulfill long-term business objectives.
Promote a culture of innovation, excellence and accountability while articulating and defending conceptual and directional choices. Ability to adjust to project demands with a solution based mind set. I work with the utmost integrity and have the skills to deliver meaningful outcomes.
Extensive hands-on experience managing all phases for web, mobile, print, broadcast and out-of-home. Elevate, refine and defend experience-based design solutions. I am experienced in conducting discovery sessions, developing competitive research, assessing data, and often use an iterative ‘design thinking’ approach.
If a user is working too hard the designer is not working hard enough.
Driven by research, my focus is on lean user experience and an agile processes with an ability for teams to make assessments and adjustments along the way. Persona development, conduct card sorting exercises, provide UX decks, and create low and high fidelity prototypes. Develop marketing automation campaigns using email, event and word of mouth communications.
The way a person feels during an interaction, is more important than the way things work.
Lead all aspects of traditional/old media. Written and produced award winning radio, designed and developed motion graphics for global entertainment content, art directed video shoots for national broadcast and worked as the creative lead on large scale ad campaigns encompassing all media.