Leveraging divergent exploration, I excel at initiating concepts, using a design thinking approach while developing and implementing strategic solutions. I have extensive experience in strategy, and design environments, have supervised teams, offer solid presentation prowess and am comfortable with all levels of staff. Expertise in delivering communications across multiple channels.

 

CREATIVE DIRECTION Brand Strategy Project Planning Staff Management Concept Creation Design Thinking Campaign Development Content Strategy

ART DIRECTION Print Broadcast Digital Out of Home Graphic Design Typography Photography

 

I am curious about what’s possible, what’s next and how design thinking can be used to solve problems to communicate a brand and to make an experience a more pleasurable one to the intended target demographic. My management style is to mentor, encourage and empower new talent as well as existing team members, while working with the utmost integrity.

 

I observe and learn from touch-points to empathize with, and understand  the user, with a goal to unearth opportunities for an improved customer experience.

USER EXPERIENCE Stakeholder Interviews Competitive Research User Personas Service Blueprinting Journey Mapping Information Architecture Card Sorting Wire Framing

CUSTOMER RELATIONSHIP Marketing Cloud Predictive Intelligence Data Visualization Analytics Marketing Automation Journey Builder Event Management Mobile Engagement

Focus to ensure businesses objects align with end user goals. Develop low and high fidelity prototypes and define information architecture and content strategy. Create data visualizations to inform and support design decisions. Conduct user research, interviews and testing.

 

ESSENTIAL TOOLS Google Docs MS Office Adobe CS Omnigraffle Axure Optimal Workshop Jira BugHerd

SOCIAL MEDIA Hootsuite Social Studio WordPress LinkedIn Instagram Tumblr MeetUp Ning

I thrive on the creative process, and use an iterative approach. I look forward to working with others who have unique talents and bring perspectives to a problem that collectively, we (as a team) can solve.

The art of creation is the connection between head and hand. The genius of creation is to lose as little as possible in the translation. The madness of creation is the assumption that it could be done right in the first place.