A Day Without A Mexican

Creative Lead

Directed and managed all aspects of campaign development for launch of the independent smash hit from Televisa Ciné, A Day Without A  Mexican. Created and implemented a unique message across multiple platforms including print, broadcast, digital and out of home. Campaign received national attention, was covered on most major news outlets, recognized by the entertainment industry’s famed Key Art awards, all which translated into millions in sales domestically and internationally with home entertainment revenue far exceeding expectations.

Involvement as project lead included:

  • Strategy
  • Copy Writing
  • Art Direction
  • Trailer
  • Publicity
  • Media Buy
  • Film’s Premiere

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