From small scale independent web sites to large enterprise ecosystems. Though the scope is different, the core process of maintaining a brand vision, using lean UX and leading cross functional teams are often the same.
User Personas
With a user-centric approach, I have developed and managed content strategy, creative direction, and development of mobile apps from large scale complex ecosystems to smaller scale events.
UX encompasses all aspects of the interaction with a brand, its services, its products and touches on the very essence of it’s identity. If the user is working too hard, the designer is not working hard enough.
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John Ayers 