From small scale independent web sites to large enterprise ecosystems. Though the scope is different, the core process of maintaining a brand vision, using lean UX and leading cross functional teams are often the same.


User Personas

User Personas


With a user-centric approach, I have developed and managed content strategy, creative direction, and development of mobile apps from large scale complex ecosystems to smaller scale events.

fobUser Experience

UX encompasses all aspects of the interaction with a brand, its services, its products and touches on the very essence of it’s identity. If the user is working too hard, the designer is not working hard enough.

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