User Generated Content, direct engagement and all things social is a powerful media tool. right?
So Shell Oil decided to offer their ad campaign to you the viewer. Soliciting creative, snappy headlines to images that Shell posted on their site.
The page starts off by saying:
Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.
So what do you think happened?
See for yourself. http://arcticready.com/social/gallery
The link has been very active, so if you can’t get on – I have included a screen shot of some of the popular ad suggestions.
If you want to share your own creativity – have at it here: