‘Terrorist Facebook’ – the new weapon against al-Qa’ida -World Politics, World – The Independent

I tend to focus my blog, research and interests around marketing, creative, strategy, entertainment, but because of my immersion into social media, I was intrigued when this story from the Independent came across my screen. A bit heavy, no doubt… but it speaks to the power of social media.

See full story here http://tinyurl.com/mcgrkz
John

Posted via web from johnayers’s posterous

‘Terrorist Facebook’ ? the new weapon against al-Qa’ida -World Politics, World – The Independent

I tend to focus my blog, research and interests around marketing, creative, strategy, entertainment, but because of my immersion into social media, I was intrigued when this story from the Independent came across my screen. A bit heavy, no doubt… but it speaks to the power of social media.

See full story here http://tinyurl.com/mcgrkz
John

Top sites, who visits them, what is their age, what’s their salary and more amazing info.

While tripping through my google alerts, Twitter accounts, Facebook pages and Linked-in contacts; somewhere (I frankly don’t recall) I came across “Quantcast.”Like Alexa, they’ve been around a while, I’ve heard of them, but have not checked ’em out until now. Probably, because I am not an analytics guy. In fact, I kinda hate the stuff.

Being more of a creative, strategy minded marketer… I tend to work from a common sense, instinctual, visceral place.  However, I am well aware of the importance of knowing your audience, competition, market share and the like. Quantcast, is a user friendly web site that allows you to drill down into a company’s site, it’s visitors and more. 

I hold a weekly #entsm (entertainment social media) Tweetchat ( http://pitch.pe/21628 ) so with that in mind… I thought I would take it to the test.

Typed in hulu.com. and clicked enter. 
In the Summary tab here is what I found.
NOTE: (This took me about 3.8 seconds to execute)

There is so much information here that is really valuable.
As you can see, you can drill down to the details of geographic, demographic, lifestyle and other.
See other sites this Hulu audience also likes, on the right-hand side.
I really don’t like giving free advertising for a company that isn’t paying me… but Quantcast is a tool I will be looking at in greater detail.
Powerful stuff.
John

Find
Hulu 23.3M

Monthly US People

25.3M

Global People

Four Month Trend

 
hulu.com 13.4M

Monthly US People

14.8M

Global People

Four Month Trend

 

Posted via email from johnayers’s posterous

6 Gorgeous Facebook Visualizations

In my June 30th blog, ( http://johnayers.posterous.com/are-you-a-visual-thinker ) I asked the question: “Are you a visual thinker?” and shared some pretty interesting image based depictions of social media and the virtual communication world we live/work in. Stan Schroeder via @mashable has put together a nice range of Facebook visualizations. Check em out.

Posted via web from johnayers’s posterous

Top sites, who visits them, what is their age, what’s their salary and more amazing info.

While tripping through my google alerts, Twitter accounts, Facebook pages and Linked-in contacts; somewhere (I frankly don’t recall) I came across “Quantcast.”Like Alexa, they’ve been around a while, I’ve heard of them, but have not checked ’em out until now. Probably, because I am not an analytics guy. In fact, I kinda hate the stuff.

Being more of a creative, strategy minded marketer… I tend to work from a common sense, instinctual, visceral place.  However, I am well aware of the importance of knowing your audience, competition, market share and the like. Quantcast, is a user friendly web site that allows you to drill down into a company’s site, it’s visitors and more. 

I hold a weekly #entsm (entertainment social media) Tweetchat ( http://pitch.pe/21628 ) so with that in mind… I thought I would take it to the test.

Typed in hulu.com. and clicked enter. 
In the Summary tab here is what I found.
NOTE: (This took me about 3.8 seconds to execute)

There is so much information here that is really valuable.
As you can see, you can drill down to the details of geographic, demographic, lifestyle and other.
See other sites this Hulu audience also likes, on the right-hand side.
I really don’t like giving free advertising for a company that isn’t paying me… but Quantcast is a tool I will be looking at in greater detail.
Powerful stuff.
John

Find
Hulu 23.3M

Monthly US People

25.3M

Global People

Sparklinegraph

Four Month Trend

 
hulu.com 13.4M

Monthly US People

14.8M

Global People

0sparklinegraph

Four Month Trend

 

Execs Build Fall Buzz Through Word of Mouth, Social Media

How do you get other people to do your marketing and advertising for you?
That basic concept is what is driving networks to utilize social media tools to engage viewers with the hope of a word-of-mouth ROI.
MediaWeek discusses some case studies that are out in the market right now.
Look for more of this going forward, not only for TV, but all entertainment content.

Posted via web from johnayers’s posterous

Execs Build Fall Buzz Through Word of Mouth, Social Media

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How do you get other people to do your marketing and advertising for you?
That basic concept is what is driving networks to utilize social media tools to engage viewers with the hope of a word-of-mouth ROI.
MediaWeek discusses some case studies that are out in the market right now.
Look for more of this going forward, not only for TV, but all entertainment content.

Woofer | Macroblogging

You knew it was going to happen. 140 characters just wasn’t enough. We all thought it would turn into 200, or maybe even 280. NOPE!
140 turned into 1,400 characters.
To the unsharpened writers out there that have jumped into micro-blogging… get ready for macro blogging. I will keep a close eye on Woofer.
John

Posted via web from johnayers’s posterous