Execs Build Fall Buzz Through Word of Mouth, Social Media

How do you get other people to do your marketing and advertising for you?
That basic concept is what is driving networks to utilize social media tools to engage viewers with the hope of a word-of-mouth ROI.
MediaWeek discusses some case studies that are out in the market right now.
Look for more of this going forward, not only for TV, but all entertainment content.

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