The critical importance of user testing proves to cost JCPenney half it’s value. #ux #branding #marketing

Ron Johnson Ousted from CEO spot as JCP loses half it’s value.

Wall Street (and others) are now sharing some perspective about the critical importance of how User Testing proves to be a key factor (as JCP loses half it’s value) and in the ousting of  Ron Johnson as JCP’s CEO.

http://online.wsj.com/article/SB10001424127887324504704578411031708241800.html

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