Mobile Ad Revenues Will Top $11.4 Billion In 2013, Up 19% On 2012. India, China And Display Fuelling The Boost | TechCrunch

See on Scoop.itHigher Ed Mobile

The growing popularity of free mobile content — largely in the form of apps — is having a big impact on mobile advertising, the route that many developers and publishers are taking to monetize that content.

JohnAyers‘s insight:

Will this Boost be fueled by user comfort of the mobile platform, their confidence in the financial landscape, or their own pocketbook?

See on techcrunch.com

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