There was a time when a writer and art director sat in a room, brain-stomred a bunch of ideas on a product or service for a client. They would cull the ideas down into a few rock star comps, share them to the team in the agency and then make a fomral presentation to the client.
After some back and forth and ultimatley a sign-off the campaign would be implemented. TV spot, radio, billboard, maybe a print ad or transit signage.
Are those days still here? Are those practices still relevant?
I say. You bet they are.
And those who are seeking that pure strong concept must not let go. The digital, social, marketing tools we have today – are just that – they are further tools in the toolbox, but he principals still apply.
So where does one find great creative work in the digital age? Go play around and get your hands dirty in the creative sandbox.
A showcase of marketing campaigns that blend creative genius with digital innovation. See cool stuff. Learn how it was done. Vote on your favorites.
John Ayers 