See on Scoop.it – Higher Ed Mobile
The growing popularity of free mobile content — largely in the form of apps — is having a big impact on mobile advertising, the route that many developers and publishers are taking to monetize that content.
JohnAyers‘s insight:
Will this Boost be fueled by user comfort of the mobile platform, their confidence in the financial landscape, or their own pocketbook?
See on techcrunch.com
John Ayers 