E-Mail Marketing Campaigns With Links to Brand’s Social Network Page by Social Network, January 2009-July 2009
	Facebook	Twitter
January	2,491	1,181
February	3,176	1,933
March	4,292	4,408
April	6,180	6,726
May	7,214	7,368
June	8,636	9,506
July (first 27 days)	9,063	10,277

As we track the number of consumers in the social media universe, it is interesting to see the rise in campaigns directed at them. This is a breif, but good overview of some of the companies that have been leading the social media marketing cause and many of them are seeing huge rewards for their participation. See full article here. http://www.clickz.com/3634551#
John

A while ago I posted a blog regarding the power of social media and the marketing of entertainment content. With over 15 years of experience in the space, I find the new media tools available to be a complete game changers. Entertainment brands, including studios and networks both small and large that embrace these tools, will benefit greatly.

As one example… this article talks about Mad Men over at AMC, they are doing a nice job of integrating. For the full article go to via mediapost.com

I am looking to do more marketing and advertising using social media tools and invite industry folks to share in the discussion at:

FACEBOOK – http://www.facebook.com/group.php?gid=82519766343
LINKED-IN – http://www.linkedin.com/groups?home=&gid=2092287&trk=anet_ug_hm
TWITTER – You can also use or follow #entsm and #entmrktg for more info.

John

If you don’t know what “cool” is… these guys will show you. This stuff is just simply… well… its “COOL”

I actually am on their email list, so I can be inspired on a regular basis.
Enjoy!

Read full story at via mashable.com link.
I have been getting great insights from Pete for some time. This article in particular from Sharlyn Lauby is quite well done. A simple quick overview of best practices for corporate messaging using Twitter. There are some good ones here that you may consider for your own brand.
Remember authenticity is King these days.
John

As the social media landscape continues to evolve, I am always searching for the latest statistics of where people are living and what they are doing there. With Apple’s new (soon to be released) music platform for the iPhone ( http://tinyurl.com/nkmuqc) … I found these stats to be rather interesting.