A while ago I posted a blog regarding the power of social media and the marketing of entertainment content. With over 15 years of experience in the space, I find the new media tools available to be complete game changers. Entertainment brands, including studios and networks both small and large that embrace these tools, will benefit greatly.

As one example… this article talks about Mad Men over at AMC, they are doing a nice job of integrating. For the full article go to via mediapost.com

I am looking to do more marketing and advertising using social media tools and invite industry folks to share in the discussion at:

FACEBOOK – http://www.facebook.com/group.php?gid=82519766343
LINKED-IN – http://www.linkedin.com/groups?home=&gid=2092287&trk=anet_ug_hm
TWITTER – You can also use or follow #entsm and #entmrktg for more info.

John