Way to go Ben Stiller! Twitter – @redhourben and facebook.com/BenStiller
Branding, Co-Branding and Corporate Branding has never before been turned so upside down as it is now. Ben Stiller has jumped in!
The opportunities are endless for an individual to utilize current social media tools to brand themselves to their existing demo where they can build brand loyalty, and also extend the reach of their personal brand to a new audience.
I have spoken to numerous on-line branding peeps about this very subject and because of my entertainment marketing experience I have encouraged those in the entertainment space to jump in.
Yet, the studios and networks in general are still cautious of over-exposing their content for fear that the brands they put forth will be misrepresented.
Those at the top of the food chain have the greatest impact. See my previous post: http://johnayers.posterous.com/co-branding-entertainment
And then follow and friend Ben!
John