MediaPost Publications Super Bowl Ads On Mobile Don’t Encourage Brand Interaction 02/05/2013

See on Scoop.itHigher Ed Mobile

Super Bowl Ads On Mobile Don’t Encourage Brand Interaction – 02/05/2013

JohnAyers‘s insight:

Mobile usage during the SuperBowl study not only shows some data, but it also indicates that the far reach of mobile is becoming news in an of itself. As higher ed moves to mobile tools the user will be part of the marketing puzzle. Yes, brand engagement, mobile spend, ROI, all still being work on and worked out – but – it’s been said before, but worth saying again. Mobility is a game changer. Hang on for the ride.

See on www.mediapost.com

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