I have been keeping an eye on the re-branding of JCP the past several months and this morning I noticed that their stock price, market share and positioning is taking some heat in the news. Apparently the re-branding efforts are not paying off yet, and that has some worried.
I don’t intend to get into the stock price, but I will say, that if JCP wanted to stay alive, or at least be relevant – they had to do something. Doing nothing seemed sure death.
With this in mind, I thought I would share a pdf of my observations on some of their re-branding efforts, which I personally applaud. And I say, give it time. With all of us going to on-line shopping practices it begs the question – will our kids laugh at the idea of going to a store?
If there is a future for on-site, in-store, traditional retail shopping , then JCP may have just stepped up their game enough to be relevant again.
Their goal it appears -is to attract the new, younger, hipper, digital shopping generation – but may be coming at the cost of losing some of the traditional shopper.
Maybe that is the point.
Whatever the case may be, they are going for it.