How do you like me now? What do you think of the New JC Penney?

I have been keeping an eye on the re-branding of JCP the past several months and this morning I noticed that their stock price, market share and positioning is taking some heat in the news.  Apparently the re-branding efforts are not paying off yet, and that has some worried.  

I don’t intend to get into the stock price, but I will say, that if JCP wanted to stay alive, or at least be relevant – they had to do something. Doing nothing seemed sure death.

With this in mind, I thought I would share a pdf of my observations on some of their re-branding efforts, which I personally applaud. And I say, give it time. With all of us going to on-line shopping practices it begs the question – will our kids laugh at the idea of going to a store?

If there is a future for on-site, in-store, traditional retail shopping , then JCP may have just stepped up their game enough to be relevant again.

Their goal it appears -is to attract the new, younger, hipper, digital shopping generation – but may be coming at the cost of losing some of the traditional shopper. 

Maybe that is the point.

Whatever the case may be, they are going for it.

JCP_pdf.pdf Download this file

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