Social Media”Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller
I decided to take a moment and pause to look at life… A look at Digital life actually. Social Media… Digital media… and as Ferris says
… If you don’t stop and look around once in a while, you could miss it . Maybe that’s just what we’re doing. Missing it.
Is it possible that there are more people sending social media messages than receiving them? Can it be that the number of new applications being engineered far outweigh the number of users? Is this THE time where Andy Warhol’s famed quote (“In the future, everyone will be world-famous for 15 minutes.”) is happening? The fact is, at the moment – maybe so. This is why there are still business models being formed after a company is valued in the billions of dollars. This is the wild-west in the digital age. User generated content is sliding into consumer generated content… and THAT is a shift.
Record companies have gone to the mp3 files uploaded by the unkown (but amazing) garage band. Newspapers are dropping like flies – as expert bloggers gain massive readers. Traditional TV models are changing daily and there is big money involved. How to keep up and what to do? Hold on tight and stay current, well as much as you can.
I decided to share a few articles on where the landscape is in terms of marketing and advertising in these fast growing, and ever changing environments. Some great articles out there to dive into, and these are a few of them.
I start with TV… because it is happening right now, and I work on TV branding campaigns quite often. The model may be a bit different but yet it is still the same.
Here’s a great post about Twitter’s move into advertising:
Story here about Facebook’s ads
Some social media trends to look for this year.
and how it will change in 2010
A list of Top Social Networking Websites
An overview of some sm resources you may have missed.
…and if you don’t know about chris brogran’s posts – you should
Good Luck all,
John
Also, If you have a minute, please check out our running at winning a Pepsi Refresh Grant.
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John Ayers 