You knew it was bound to happen… a movie’s opening weekend can now be witnessed in 140 characters or less while first few minutes of the Friday showing is playing.

I have to admit, I was in a few films with my kids over the past year or so and found myself tweeting about the movie. No big deal right?… Well, a film’s weekend box office often determines the movie’s financial life.

Extension and growth into more theaters in more markets – there is the international release which looks at the domestic success and of course there is VOD, TV, home entertainment, and the list goes on. All of the subsequent revenues a film “banks” on is based in part on that first weekend. Now with TWEETS happening as the film is playing… the open weekend box office is now reduced.

This can be both positive and negative. As we know social media tends to fuel a fire. If the movie is bad, we know it quick and tell our friends. If a movie is great, that will be shared as well.