Brand Marketers Embrace Social Media – eMarketer

Brand Marketers Embrace Social Media

AUGUST 26, 2009

Measurement remains a challenge

The social media marketing bandwagon is filling up, according to the “2009 Marketing Industry Trends Report” from Equation Research. The survey of US brand marketers found the majority already using social media.

Some marketers were planning on adding social media activities over the next year, including 15% of respondents in businesses with fewer than 50 employees and 24% of those whose companies had at least 500 workers. But most brand marketers interested in social media were already using it.

US Brand Marketers Who Use Social Media Marketing, June-July 2009 (% of respondents)

Social media has changed (correction-is changing) the way we live, work and play. Therefore marketing strategies are also evolving… the difficulty is how, where, when, why.

The bottom line? FAST.

Thats what you need to know. Social media is changing fast… and statistics help us get a small grip on this massive/global communication surge.
Take a look at the full article and further graphs/stats at


Posted via web from johnayers’s posterous


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