I have been following a growing phenomenon… MOMS with a voice.
AdAge just did this piece on the very subject. Moms make a great deal of purchasing decisions for most households. Think about it. Groceries, kids, health, clothes, and the list goes on.
Now… moms across the digital globe are in control more than any of us know it. The FCC is watching them, companies are playing nice to them, and the top of the crop moms are loving the process.
SWAG for moms. Don’t hate.
Follow this story in the coming weeks and months.