This is where I will run off at the mouth about all of the questions I have about the lightning speed at which we are moving toward the flat-world of marketing/advertising. This will be a fun ride!
See on Scoop.it – Higher Ed Social Media Marketing
A new infographic from Online Colleges explores some statistics about social media use in higher education as well as 5 steps for developing a social media crisis management system at your college or university.
Check out the original source at: http://www.onlinecolleges.net
Thanks OnLineColleges – great infographic!
See on www.convinceandconvert.com
See on Scoop.it – Higher Ed Social Media Marketing
While college alumni love their school’s game day Facebook photos and posts about events and traditions, prospective enrollees want more informative social…
See on www.business2community.com
See on Scoop.it – Higher Ed Social Media Marketing
Measuring the ROI of your social media plan with Google Analytics and social media listening…
See on web.convergeconsulting.org
See on Scoop.it – Higher Ed Social Media Marketing
On Sept. 17, the Pakistani government shut down access to YouTube. The purported reason was to block the anti-Muslim film trailer that was inciting protests around the world.
See on nation.time.com
See on Scoop.it – Higher Ed Social Media Marketing
College should prepare us for an increasingly virtual world.
See on www.mndaily.com
See on Scoop.it – Higher Ed Social Media Marketing
While college alumni love their school’s game day Facebook photos and posts about events and traditions, prospective enrollees want more informative social media content that will help them to decide which hi…
See on socialmediatoday.com
See on Scoop.it – Higher Ed Social Media Marketing
The infographic from “The Best Colleges” shows survey results based on responses from 70 MBA schools regarding which platforms the schools use to communicate with their students. Not quite the same as asking which platforms graduate students use, but still interesting.
See on edudemic.com
See on Scoop.it – Higher Ed Social Media Marketing
My friend Inger Mewburn (@thesiswhisperer) recently wrote a thoughtful piece in The Conversation web site entitled Academics behaving badly? Universities and online reputations. For the record I think that the points she made were valid and true but I also think that there is an underlying issue that remains uncovered. Simply put, it is that fact that policies around the use of social media by the academy have, in many cases, been outsourced to individuals who are not members of the academy and do not understand the purpose of the academy. As a result they fundamentally miss the opportunities that social media offer universities in engaging with the wider community. This seems to me to be particularly true in Australia where rampant managerialism associated with the corporate university has led to situation in which ‘brand positioning’ and being ‘on message’ is seen to be more important than concepts of sharing, collaboration and collegiality in knowledge distribution and generation.
See on www.masmithers.com
See on Scoop.it – Higher Ed Social Media Marketing
Dr. William Ward of Syracuse University has a dire warning to share with colleges and universities in the U.S. and around the world.
See on www.educationnews.org
See on Scoop.it – Higher Ed Social Media Marketing
Chris Syme, principal at CKSyme.org, writes about building a social media strategy where crisis readiness is part of the plan. Top tier social media strategies build advocacy.
See on blog.case.org
John Ayers 