Social Media Marketing

This is where I will run off at the mouth about all of the questions I have about the lightning speed at which we are moving toward the flat-world of marketing/advertising. This will be a fun ride!

2013: The Year of Digital Identity Development in Higher Education – CASE Social Media

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See on Scoop.it – Higher Ed Social Media Marketing

Becca Ramspott, writer and social media specialist at Frostburg State University, writes about the importance of digital identity development in higher education.

JohnAyers‘s insight:

Becca Ramspott provides a great look at 2013 and an area that I strongly believe will be critical in higher ed markeing. The interactive, digital, social brand across mutliple channels, for the ever-increasing savvy and shor attention span user.

See on blog.case.org

CASE Social Media

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See on Scoop.it – Higher Ed Mobile

The CASE Social Media blog explores trends and best practices in the use of social media in educational advancement.

JohnAyers‘s insight:

In this CASE post, the truth has emerged. One’s identity is social, digital and to some degree a marketing aspect of who you are. I would add that this is precisely what it is for an entity, including a corporation, an individual, and yes, a higher ed institution.

See on blog.case.org

The Crisis in Higher Education | MIT Technology Review | Neuroanthropology

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See on Scoop.it – Higher Ed Social Media Marketing

Online versions of college courses are attracting hundreds of thousands of students, millions of dollars in funding, and accolades from university administrators. Is this a fad, or is higher education about to get the overhaul it needs?

JohnAyers‘s insight:

WhatWhat do you think? 

 

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